Thanks for stopping by. I’m a copywriter, strategist and creative consultant with more than a decade of experience helping brands (in hospitality and beyond) find their voices.

My work includes naming, brand development and messaging for award-winning projects around the world. I like figuring out what something is, what it sounds like and what makes it matter. My work spans narrative, campaigns, social, B2B, retail, tech, F&B and editorial—but at its core, it’s about telling stories that people want to step into.

I live on the Upper West Side with my husband and our whippet, Simon—splitting time in Provincetown, where I get inspired by the harbor. You'll often find me rereading The White Album, listening to New Order and trying my best to learn about opera. For me, happiness is a booth at Café Luxembourg.