Brand voice and tone development

Narrative architecture and messaging hierarchy

Positioning and brand story refinement

Brand guidelines and editorial standards

Go-to-market strategy support

Market research and analysis

Website copy (homepage, landing pages, bios, product/service pages)

Campaign copy (launches, activations, brand campaigns)

Social copy and content planning

Room and amenity descriptions

Guest experience touchpoints

Email marketing and newsletters

Collateral and signage

Brand, product, and concept naming

Taglines and slogans

Sub-brand and business line naming

Activation and programming identity development

Articles, blog posts, and ghostwriting

City guides, Q&As, and lifestyle features

Creative direction for branded editorial platforms

Sponsored content and brand partnerships

Internal comms and brand storytelling for training, learning and development

Creative direction and cross-functional ideation

Art direction partnership and concepting

B2B pitch deck copy and presentation support

Cross-industry brand alignment (tech, design, philanthropy, etc.)

Ongoing consulting retainers for growing brands